JURASSIC WORLD PARTNERS WITH BARBASOL SHAVING CREAM

Probably one of the coolest moments in Jurassic park was Dennis Nedry’s Barbasol shaving cream dinosaur DNA smuggling device.

Barbasol has joined with Universal Pictures for a marketing program to publicize the release of Jurassic World, the next installment of Steven Spielberg’s Jurassic Park series.

The partnership includes the release of limited-edition Barbasol/Jurassic World collector cans that will feature custom Pteranodon and Velociraptor illustrations. You can also expect a national TV campaign and tons of digital/social-media advertising. I wonder if the shaving cream will play a pivotal role in Jurassic World as it did in the very first movie. I would love to see the good ol’ dna smuggling device make an appearance again. If a Barbasol can makes it into the movie , I have a feeling it will just be shaving cream  (and maybe a joke about it being a dna smuggling device).  The marketing campaign is amusing and is pretty damn awesome. Gotta love it.

Barbasol’s Jurassic World cans are available for a limited time! Also Barbasol is giving away a vacation package for a dinosaur dig in Wyoming, although there will probably not be actual dinosaurs.

Jurassic World hits theathers June 12.

Source: Slashfilm, via Reddit.

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